Tax optimization taken to perfection.
The 2point team embodies some of the most Finnish qualities: they are friendly, down to earth and speaking with them about money and taxes doesn’t require knowledge of jargon.
My job was to create a website that takes the rather difficult and easily misunderstood field of tax optimization and create a lead generator that every businessowner can easily understand.Visit live site
I think I achieved a good feel of "personal and friendly" with the selection of key visuals.
The front page doesn't feel very "cohesive" to me after the first two sections. I shouldn't have went with such a simple layout in the news section.
Clarity and peace of mind
The site comes across as calm and friendly with white being the most dominant color. The yellow introduces some energy and playfulness, as this company is anything but boring.